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Sanoma County chosen spot of all the earth as far as nature is concerned, according to the famed plant wizard Luther Burbank Diverse County, with 1,010,000 acres of land on 1574 miles of scenic roadways, Cinema County is rightfully famed for its agriculture. Did a culture, industry and

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recreation, as well as for the amazingly successful ethnic and economic mixture of its more than 340,000 residents on for the forward looking philosophy of its local governing bodies. Now we invite you to take a closer look at Sanoma County in the eighties with your host, Rich

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McGlinchy. How you doing, everybody? And greetings from the 51st annual Sonoma County Fair, which runs from July 27th to August Night Fair, is open from 10 a.m. in the morning until 10 p.m. At night. The admission crossed is $4 for adults on a person's over 13

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it's $1 for youngsters 16 12 Duster six and under and the military uniform are always free. Failed. It's a deadly. The fare, as always, features top notch entertainment, animal judging and competition a new, more beautiful, much more exciting Ray comic shows Carnival. In addition, there's food,

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fun and games along the fascinating Midway product displays, arts and craft painting and sculpture and the Wonderful World of course rating. I have a few notes on the background of the fair. I'd like to pass on to you. You know, the first recorded parents, some kind

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of history, was a single day event in 18 55. Then it was reorganized in 18. 67 is just a normal Miran District, Agriculture and Mechanic Society, and the fair was held in Petaluma. For the next 20 year period, a 90 acre portion of the president's Noma

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County Fairgrounds was acquired by a group known as the Sonoma County Agriculture Park Association. In 18 79 in 18 90 Mr Ira Pierce purchased a fairground and converted it into a breeding and training farm for standard bred horses. In 1909 wagering on racing was outlawed, and

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the scene was pretty dark until 1933. Then, in 1933 the state legislature legalized parimutuel wagering. A portion of the receipts was for the encouragement of education, agriculture, livestock, and another portion of this money was allocated to the county fair, now in Sonoma County in 1936. Joseph

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T. Grace, Emma Craft, VG, Garrett and Finlay and other citizens in the county work with the Chamber of Commerce to form the first Sonoma County board of directors, and they put on the first pair with a lot of their own money. The Sonoma County Fair has

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grown in size over the years. The 14 day fair is not only used for their period during July and August, but also is used for a recreational, SoCal and agricultural activities throughout the rest of the year. Snowmen County Fair is a true team enterprise, controlled by

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a working board of directors through the fair monitor and responsible through the border supervisor to you, the citizens of Sonoma County. We'll be back in just a moment. Smoking and pregnancy don't mix. Smoking makes the fetal heart pump harder. Smoking can cause miscarriage. Low birth weight

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to If you're pregnant, don't smoke a warning from the March of Dimes. Hi, I'm No. One famous, but I did make an important phone call. I called the help line of the Snow MMA County National Council on Alcoholism. The information they gave me about the disease

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of alcoholism really helped me to get my family's life back on track. It made all the difference in the world for me. You could make a difference for you, too. And there I would like to again introduce my co host on the show. Are you going

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around collecting some outstanding? What are some of the Well, First of all, we went down to the midway, which spectacular net this year with red comic shows. They've done a wonderful job with it. Way went over to the lamb market, where we saw the FF A

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members in the four H members exhibit their lambs, and we also got a visit. Finley Hall Garrett building and building Just really exciting this year. It's a matter of fact. Take a look. Sounds great behind me of a new midway here, boys. It's spectacular if you

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take a look around your bride to make your head spin this year, the midway was taken over by rain damage shows, and they will be responsible for keeping this fair, fun filled and exciting for everybody all the way. Charlene Levitt, who was business manager for a

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family, says that they try to create a park atmosphere, complete with park benches, old time streetlights, flowers and even trees. I even use landscaping for the larger rides to make them safer and more attractive. So appearance is obviously a priority. Change is not a great success

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for the company. And wandering through the fair, you'll enjoy the clean image, attractive food wagons on a parklike environment. The number one ride waiting to be conquered is the grand will. It's the single largest traveling first in the country was imported from Europe. Stands about 12

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stories talk, and it gives a great view of the carnival below. You're in for a ride. Like to try the high Mylar new roller coaster here tiny title. Enjoy a Kid Land, which is marked by a variety of unusual rides for the We Want. And Moms

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and Dads will also be pleased to know that Ray comic shows received the 1985 a Our Safety Carnival Award Ray comic shows, affairs, latest family attractions. So you're not gonna want to miss the midway here, just like we tell you. Every year there's something for everybody

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here. Come on down and join us. We'll be looking for you, fair really is a fun place to be in addition to the carnival and a beautiful fun and games that you'll find a longer memory. Another thing you simply have to take advantage of is the

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food here. And the food runs a wide range goes from Mackinac Island Fudge two hot dogs to Comolli's to barbecued beef dogs on a stick, hamburgers and, of course, to the wonderful librettos. Spaghetti palace. Now, why don't we stop in here and see what's happening in

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Spaghetti Palace? Hi. We're standing in. Hardly Plato's Spaghetti Palace. This is a famous place on the fairgrounds, and we're going to talk to art. Just a second here and see what he does to make this fabulous pastor that everybody who comes to the found love so

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much. All right, Everybody loves your spaghetti in your pesto. How do you do all this by hard work and sweat and use a Gusteau? I No, actually, that's what coming off what you are. Why don't you show you get Show me all that godly. Then they

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give me that God. Oh, yeah, That's that. One of the secret to making the good sauce on uh, on the good flavor in the start. See, that's just, you know, long he lasts not too long on the college. So here, the way we cook us McGeady

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best pass that you can find in the world like 100% of pewter semolina. And that's that's one of the secret To make a good pasta, you have to have a good pasta. So it's the best people. They come to the fair just to read this this

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beginning what? You know that so that they had issues in the institution going out for years. So we have to give it up. So I hope you enjoy it when you come in the Indian spaghetti sauce made by hand. We don't just open can. This is

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this is the delicious meat sauce way you got there pesto sauce made out of basil. And just because I got a fresh basis that one weekend, a wonderful French bread to get some of that right there. This Yeah, You haven't tasted anything? Yeah, making playing in

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this garden grid like you. You've been a figure here at the fair for a lot of years now, people, as you say, come to the fair, just trying your spaghetti, and I hope to be here for many more years to go. I hope so. I keep

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telling, you know, every time there's something for everyone, their fair. So come on out and join us. We'll be looking for you. Hello, This is Steve Allen. When many of us think of the term, Westerns were inclined to think of the Westerners of perhaps 100 years

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ago. Well, today I ask you to give a thought to some of the young West years of tomorrow. Youngsters living at Hannah Boys Center in Sonoma, California this residential treatment center for boys in California's beautiful Valley of the Moon. As for a while, then home to

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many hundreds of lads whose needs could not be met in their own communities. They were troubled, disadvantaged boys very much in need of the special help offered to Anna center There, an individualized programs developed for each boy in the belief that he can learn to manage,

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reduce or resolve these problems. As these young boys approached manhood in a complex and rapidly changing world, and a center helps them to grow not only physically but morally and emotionally, they'll be most grateful when you lend your support because of Hana Boy Center, Sonoma, California

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Right now I'm standing in front of a sheep farm judging area with actual. Judging for the future, farmers of America are ff a landmark. It is underway. You know this is one of the many major animal competitions that will be taking place during the fair for

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the next two weeks. Already underway is the judging for the best sheep, swine, poultry, cattle, rabbits and cabbies for the four H members as well as the FF. They members in the preliminary judging, who will be witnessing more than 600 lamps and it will be shown

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and judged for. Make sure I get the correct terms right here, muscling broke lines and proper finish as well as the way the youngster handles the animal during the competition. Why don't we take a look at the judges carefully looked over competitors before rendering his final

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decision. As we tell you every year, there's truly something for everybody here at Sonoma County Fair. It's truly exciting to see these youngsters and their animals experience the thrill of competition. Judging will be going on through August 9. So want to come out and join us?

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We'll be looking for you. Welcome back to our program from the 51st Sonoma County Fair, and it's going to be a records measure with your support. We're gonna be talking to a woman, Runs, you know who has done a splendid job as a marketing director for

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the Sonoma County Fair. Name is Jane End all and Jane has been with Fair for the past several years. And Jane, I think maybe the audience would like to know. What does the marketing director do with this mechanic there? Marketing director of a fair chance to

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do whatever they're not fast enough to avoid doing. And if this fair I work with sponsors, not that funny just the way it is in here, everybody. Everybody does whatever they can and are willing to do. And that's what makes working in a fair so fun.

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I work with sponsors to try to get them people in the community involved in the fair. I do special events like talent shows and bubble gum contests and entertainment and employee orientation. This year, one of things. We're hoping that fairgoers will notice this year is that

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our employees all know a lot more about the fair than ever have before. So we are really feeling like a team this year, more than we ever have to foreign. I am proud to have been a part of that. Well, I'll tell you one thing. I've

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noticed you wandering about the grounds with your cruise, and you have been explaining to everybody where everything is so they will be better able to inform the public right? Well, one of the things that the public has told us over and over again is that you

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know, they come onto the fairgrounds and it's a totally new world to them. And so they have a lot of questions. They look at an employee. They don't care where the employee works. They expect no. And this year our employees all went on a tour, so

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they know a lot more about the care than they ever have before. And it's been very positive. They've enjoyed it, too. They feel like they're more part of what's going on. You're responsible for some of the wireless contest. I think we probably have seen around here

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weather blowing well, this you know that your same is probably emotion, and we're not going to miss anything yet. We're gonna be doing feather blowing, chicken invitations, egg hunts, and we're gonna duck ponds a little. Kids can dip the ducks out, win prizes. We're gonna be

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doing fast food, chicken tasting, going to send people out all over town to gather up the fast, fast food chicken as fast as I can, and we'll bring it back here and we'll have panels to taste it. Blind tastings. So that's gonna be a lot of

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Don't forget, Bubble go. Oh, of course. Every day we do a bubble gum contest and of course, we provide the bubble gum and we have a chance, Mother new ones this year. This year we're gonna do a milk mustache contest. So yes, creates the mustache will

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also have an inch of sketch contest. And, of course, family looked like and whistling and long hair and just about anything you could possibly think about having a contest for. We'll do it. I believe it. You know, you are also responsible for helping lineup the entertainment

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there and you have a really outstanding slate of entertainers scheduled for the 87 there. How about the rundown? So this year is good as always. Of course. We have a heavy lineup of smaller axle. There is always something going on. On the fairgrounds are our goal,

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and I think we really met at the share is that you should pay to get through the gate, and once you get there, you should be entertained all day long without even a pause. And I think that's true. We have over 100 different acts on the

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ground stages every day. And then our big shows, which are all, of course, all free in the red with theater and Chris Beck Arena. We have Dinah Tones. Doc Severinsen. Yes, you've got the West. Forget Jerry Roy Clark. See there so many you can't even remember

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the Smothers Brothers, the Temptations and, of course, all kinds of other little things tucked in around the edges. I, you know, I want to really recommend that people come to these shows because it's probably your only opportunity to see entertainment of this caliber, and it's absolutely

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free. The other thing that's tremendous is the new rate. Comics shows Paris really goes up about 12 stories this is really going to be popular, I believe, you know, on the employee tour that is always the point where we all have to stop and just stand

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with our mouths open because we have never had a carnival of this caliber for one of things that I always tell people. And I think it says more than anything else is that when these people came in, they said, Well, where we park our trucks and

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I have dozens of trucks, they bring the stuff in and way said, Well, you park him up on the hill on back carnival. That's where they've always parking. They said, No, no, we can't do that. We are all right. Why not? Missile? We've got rights are

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gonna go all the way up the hill and it's true. I have never seen somebody right on the ground. It's spectacular. Terrific. All right. Anything else you want to cover briefly for the 80 step, there are things you want to say. Well, we just want to

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urge everyone to come on out because after all this is this is the people's fair. And if no one comes, then it's how much of a fair, after all, for any of us. As I say, we have lots of things that we expect you to come

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out and do. Like we have free elephant rides every afternoon from 1 to 6. And that for grown ups as well as adults range. I have not seen you on that. I think it No, that's true. Maybe the here for you. Okay. This morning. I will

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see you later. Yeah. Bring the camera. Okay. Twiggy? Yes? Tell me. I want you to take care of your loans. Oh, what, So we could go on dancing forever? Oh, good. Take care of your lungs. They're only human. The American Lung Association. The Christmas seal People.

00:16:38.100 - 00:17:04.070

When you helping hand, you give yourself way. Becoming something so much more than words could ever say, John Denver asking you to make your united way pledge now, thanks to you, it works for all of us. United Way. Won't you give today the way? Bring happiness

00:17:04.110 - 00:17:25.620

again. Welcome back to our program from Sonoma County Fair celebrating in the 1987 Number 51 in the long list of county fairs. The gentleman sitting with us on my left, right of your screen is responsible for a great many things that this 1987 fair but primarily

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he's responsible for publicising it and to our knowledge and to comments we hear from everyone else is doing a good job of it. Call Rich Carl Campbell. Are Mr Director, the gentleman in charge of all the publicity, and that entails a lot of things. So why

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don't you tell us what you've been doing for the past few months to read this fact of public other than worry rich way did things right as people come through the gates the next two weeks. But we've been doing a lot of different things. We, of

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course, do the schedule events and the posters that you see around town responsible for the TV and radio advertising in the advertising, in the newspapers and as well is that we have ah group of people. That act is our news bureau, that right at number of

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news releases and eso on to send to the papers to tell him about the fair. They got a splendid job. You have to Greg down over with your staff of interns, one other well, nor Conley and Wade menaces from Cal Poly San Luis Obispo or with

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us, and we get them especially this year, too, so we could doom or in the agricultural area of the fair and there just super. And we also have on intern from Sonoma State University, J. D. Martinez, who's been writing a lot of our entertainment releases. Okay,

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you also put this out if you could see this or not. But that's the poultry in motion theme of the Sonoma County Fair created by your people down there, and it's really beautiful. But I was on this program way have in this particular guy. There's the

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daily events. Every single thing almost that we know about, at least in advance of the fair that's going on is in that schedule, and they're giving out free at the gates says. People come in every day and we hope they'll use them, and we hope it

00:19:09.480 - 00:19:20.700

will help people see a variety of things. People come to fares for a lot of different reasons, and a lot of people come for the food and some for the carnival and for the exhibits, and we want to get people down into the agricultural areas well,

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and maybe see a couple horse races and write a couple of rides and take advantage of all the things that the fair maybe the diversity of this fares. It seems like it to me. This is the 17th year I've lived in Sonoma County, so I've been

00:19:37.240 - 00:19:53.060

to the fair every year. That's the first year we've done any than the publicity for it. But it sure seems like a great fair to me this year. Well, Princess, you said the horse racing judging the right comic shows Carnival. Oh, is that fantastic? I've ever

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seen things like that. They really care about. They really are. They really are their employees. They're very well trained. They have the best safety record on the West Coast of any any carnival events on the rides or just super when you know another thing I noted

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over there, they actually locate the carnival on the ground in a scene. It matter means I already pathetic matter. It isn't just a bunch of right shop together. It really looked. That's right. And then they put in. That's right, they put in street lamps and they

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put benches for people to sit down for a while. And that's real special, I think. Okay, Uh, what form of publicity do you use for the fair? Basically, I mean, all the mediums that we try to use all of the media that we can. You bet.

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We've done a lot of things with Channel 50 this year, and, uh, we've done a lot of radio advertising, probably more radio advertising than ever before on we were also able toe increase our newspaper advertising quite a bit as well. Primarily, we we've emphasized local advertising

00:20:53.610 - 00:21:05.710

and advertising in Sonoma County. We're doing some outside the counting, but most of our efforts that most of the dollars that we had for publicity were spent in the county, and you'll be happy to know this will be seen on Channel six and 22. All right,

00:21:05.720 - 00:21:21.310

fantastic. And we're at both stations. Teoh time you got right now, But we thank you for coming by and talking with for a minute. It looks like you're publicity's going to make this a very successful, fair, absolved relations for you. Thank you, rich. Very much. Ok,

00:21:21.330 - 00:21:41.630

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seat, but only if it's used correctly. Read all the instructions and follow them exactly attached to see completely every time you put it in the car, even when it's empty. Always fasten all buckles and straps toe. Hold your child in place. Make it a habit to

00:22:17.840 - 00:22:33.920

do this every time you take your child along in the car. Child safety seats. The loving connection. One of the most important factors in any fair is the entries and exhibits. The Sonoma County Fair is no exception to this. Just behind me, to my left is

00:22:33.920 - 00:22:49.140

a VC Garrett building, which features all the adult exhibits. This includes anything from arts and crafts, baked and preserved foods. There's quilts. There's rugs, sewing, ceramics and needle art, plus a full scale display of the large variety of fruits and vegetables and that's grown in Sonoma

00:22:49.140 - 00:23:06.350

County. Just behind me, to my right, is the E. C. Craft Building, which features all the junior exhibits and this building. Entries include ceramics, junior, hobby, craft, knitting, crashing. There's leather, crafts, sewing and vegetable in food competition. There's also other creative efforts by youngsters from throughout

00:23:06.360 - 00:23:24.070

the county. Just down the street here, to my right, is Finley Hall. We'll find the open Educational demonstration competition, fine Arts competition. There's paintings, photography, sculpture and also in the building. There's junior industrial education exhibits such as metal and woodworking. The foreign feathers building is just

00:23:24.070 - 00:23:37.130

left of the racetrack and includes everything from rabbits, chickens, guinea pigs and cabbies, plus an old fashioned egg laying contest. Like we tell you every year, there's something for everybody here at the Sonoma County Fair. So come on and join us. We'll be looking for you.

00:23:38.340 - 00:23:56.140

Brought in the most important parts of any affairs told you before, is the animal judging and animal competition on the woman and Of course, judging not just Amur for everything. Entries are a huge number of interest in every imaginable category. We're gonna talk to the person

00:23:56.140 - 00:24:09.880

who is most familiar with all this woman, Sheila Quint, and she has a premium to provide for the county fair in high pill there. She's also a future mother to be. Yes. You find things. Is there a part of you? I hope so. It's gonna be

00:24:09.880 - 00:24:30.190

a long two weeks. What you expected, uh, end of October, taking the harvest to I'll make it just through the harvest fair. Okay. Kilo, you are the premium. Superb. I don't care. What does that mean? What all are you responsible for? Well, that involves the whole

00:24:30.190 - 00:24:50.960

entry program, which goes from the the non livestock exhibits that are entered in the buildings, Fine arts floor culture through the foods, baked foods and preserves all of the clothing. All of that. Yeah. The paintings and photography all the way to the livestock. The lambs, the

00:24:50.970 - 00:25:09.070

dogs, the swine, the steers that entered all of that is involved in the entry a livestock office in their life. Stop judging is fascinating way. Yeah, that started yesterday. And they're starting again this morning with for each market. Lance. Alright, what are some of the animal

00:25:09.070 - 00:25:27.430

competitions that are involved? In other words, two different animals. Well, we have both an open and junior show. So we have the open animals coming in which exhibitors throughout the state coming and enter our competition. Here we have a large open show that involves dairy, beef,

00:25:27.670 - 00:25:41.270

swine. We also have our junior show, which are all our Sonoma County youth and for a Jeff A and independent juniors. And they will have market beef, sheep and swine as well as their breeding projects that the same species that they'll be competing and exhibiting here

00:25:41.270 - 00:25:57.210

at the fair. We also have competition through called for for lambs and even for rabbits in a cage. Yeah, they're not Forget the rabbits in the poultry in the cave ease. And this year we're featuring poultry is our is our featured species. So we have a

00:25:57.210 - 00:26:12.080

nice good poultry show with lots of live animals that will be down in our fur and feathers building as well is located here on our special exhibit lawn. Anybody hasn't by any chance seen theme? It's been all over our northern California area. It's poultry in motion.

00:26:12.410 - 00:26:28.180

Core 1987. Geula, how long have you been in the premium sector over here? Well, this is gonna be my sixth fair here at the Sonoma County Fair. So just, uh, what up to the director of this whole thing Just last year, I just assumed the position

00:26:28.180 - 00:26:46.550

of entry and exhibit coordinator this march. Okay. Is that the title? Yeah, Let's have that. Good. OK, it's the It's the entry and exhibit coordinator, which involves all of the cash awards, the entries I even I even supervised over the commercial exhibits here at the fair.

00:26:47.010 - 00:27:01.840

You have a lot of the directors that work with you to know government is inclined, especially because many of Manny and Paul, all of my guests actually worked with a debit or the debates in one way or another. We touch just about every director and committee

00:27:01.840 - 00:27:14.890

on the board as faras are aspect of the fair. I think this is a excellent fair, and I think it's going to be very, very probably. What do you think I do too? I'm real excited about this year's fair. We've got a new carnival, a wonderful

00:27:14.890 - 00:27:26.760

hall of flowers featuring poultry. We've got a wonderful display which has all the different breeds. And people come out and really get a chance to learn a little more about the industry in Sonoma County. And we're just really excited and looking forward to the next couple

00:27:26.760 - 00:27:39.340

of weeks. You know, we've often said there's nothing like the thrill of touching a little Willy Lam or even watching a cow with calf. You know, these things are really touching for people, and I think that people who come to the fair should make it a

00:27:39.340 - 00:27:52.190

point to see some of the judging and some of the kids for their animals. Don't you definitely definitely worth the walk. Yeah, we've got a nice sign over our livestock area, so you can just have ah, stroll right down through there. We've got draft horses on

00:27:52.190 - 00:28:05.670

display and they can have hay rides throughout the fair, take a drive around on our tram and really cruise through the livestock area and take a look stop off in any area and they can go through a barn and really get a chance to see. See

00:28:05.680 - 00:28:21.080

the county's number one industry right here and in front of him. Sure is. Thank you, friend. Okay. Don't don't advance that thing now, beyond the middle of October, right? I know. I don't want anything to Really? You have to be here for the harvest there, too.

00:28:21.090 - 00:28:44.710

That's right. And generally we're talking to Sheila Quints. What's the title? Premium entry and exhibit coordinator Entry and exhibit quarter. And we'll be back in just a minute. When you lend a helping hand, you give yourself way. Becoming something so much more than words could ever

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say, John Denver asking you to make your united way pledge now because thanks to you works for all of us United way. Well, that concludes our very exciting visit to the 1987 Sonoma County Fair. We sincerely hope you've enjoyed it as much as we have because

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we really have all I want to especially thank Melissa Barnes, my co host on this program. And I want to run down a few little things about fair. It started on the 27th of July. It ends on the ninth of August, the hours or 10 a.m.

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to 10 p.m. But the carnival goes on until midnight. The admission for youngsters 13 year over and adults sport hours 7 to 12. It is $1 for youngsters seven or under and the military in uniform, admission is always free. It's a wonderful fair. You You'll get

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a tremendous kick out of seeing the exhibits out of saying the new carnival out of the horse races are going and touring along the midway out of enjoying some of the wonderful food along the midway out of Sonoma County Flower Show, which is exceptional Golden Gate

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Gardens with a replica of the Golden Gate Bridge. It really is probably one of the most wonderful fares we've ever had. So you haven't been out here. Come on out to the fair. Come on out and join us. We'll be looking for you. Bye bye, everybody.